A little bit about me.

Who I am, what I do etc...

You want to know about me?  To be honest, I’m still learning but here is the start.

I started my first business when I was 22.  After leaving school I worked in a bike shop for a few years, then, when I thought I knew enough to take over the world I left and set up my own.  I soon realised I didn’t have a clue what I was doing.  It’s been a rollercoaster of a journey with lessons most days but I wouldn’t change it for the world.  It’s given me huge respect for anyone who wants to build their own business and I know it will help me continue to grow.

Despite the mistakes (lessons!), I have learnt a lot and I’m keen to continue to work with others who are starting out and need some help and guidance along the way.  I want to inspire a generation of entrepreneurs, follow me on my journey and laugh with me along the way.

Recent Achievements

A brief overview of my most recent achievements.  If you are interested in learning more or understanding how I can help you, get in touch.

Business Founder

Founder of independent bike shop Twenty3c, expanded to a second location in 2019.

GS10KSB Alumni

Goldman Sachs 10,000 Small Business Alumni.


BikeBiz Cycling Woman of the Year 2018.

Bicycle Mechanic

Cytec Qualified bike mechanic and first female member of Service Corps Event Support Crew.

Bike Fitter

Qualified Bike Fitter through The Fit Institute Slowtwitch (F.I.S.T)

BA Retailer Forum

Member of the newly founded Bicycle Association Retailer Forum (Est. 2020)